AW16's best ad campaigns and why we need them!

While admiring this season's finest fashion ad campaigns, I Carrie Bradshaw-ly got to thinking - do we still need these?!

Kenzo x H&M: FIRST LOOKS!

When Kenzo was confirmed as the most recent H&M designer collaboration, the twittersphere seemed more excitable than usual. While previous collaborations such as Versace, Karl Lagerfeld and last year's Balmain have been a sort of novelty for the brands from the upper realms of the fashion stratosphere to create high street clothing (emulating but of course never quite matching the aesthetic or quality of their own designs) this collab could be one to break the mould. 

Acne A/W 2012

I've been really feeling colour this season (a rarity for me) but have been somewhat let down by the collections as most of the colour that has been seen have been in bold prints and patterns when I was hoping for plain, stark, colour blocking. Someone at Acne heard my prayers.

3.1 Phillip Lim A/W 2012

Chic, sophisticated with very subtle (yet still impactful) statements, Lim's latest offering effortlessly bridges together the smart and the casual to create a very editorial aesthetic, which in this context means, to look like an editor

Backstage at Jeremy Scott

PHOTOS BY REBECCA SMEYNE foR PAPERMAG

Prabal Gurung A/W 2012

Tailored, tonic, oil-spill chic followed by uber glamour and goddess-like sophistication = DYING.

Images taken from the New York Fashion Week coverage courtesy of catwalking.com

Thom Browne Men's A/W 12

Ok, so we need to talk about Kevin Thom Browne's collection. The prints, the embellishments, the cuts, the fabrics - I loved it all. I want it all. Impeccably styled with prints that featured dogs, ducks, anchors and safety pins the collection also showcased studs on blazers and tailored trousers which offered a unique and austere view on preppy dressing (teamed with a gimp mask? Why not!)

Cropped shirts, knee high boots and rough, torn hems were paired with fitted dinner jackets, preppy scarves and bow ties - an unusual marriage of hot sex and high society. The overall theme that came to my mind was "Post-apocalyptic boarding school" - and I want in! 

I adored these details on the trousers, whether it be studs, spikes, anchors or all of the above, they all elegantly yet ominously adorned Browne's signature ankle-swinging-length trousers and teased the top of the leather boots.  It's interesting to me to see studs and spikes (which stereotypically make clothes heavy and rather shapeless) being used in a light, structured and almost delicate way.

Thoughts?

Pictures from catwalking.com