It's blindingly obvious to say but it always needs to be said - compared to womenswear, menswear is invariably uninspired, not particularly innovative and let's face it, pretty fucking boring.
Fashion week is not solely to blame, nor are premium brands, if you've been in a high street store lately then you will have been overwhelmed by the plethora of options on offer to the fairer sex. Fashion forward separates to mix and match seamlessly into a wardrobe of classic staples, trend-led outfits inspired by (and perhaps direct copies of) fashion week looks, celebrity street style for a fraction of the price, all over a minimum of two floors. Meanwhile, us men settle for a depressing melange of dated graphic tees, ill fitting faux leather jackets and literally the same shoes that have been on sale for the past twenty years, all huddled onto one floor or perhaps a sad little corner of the kidswear floor (yes, I'm talking about you ZARA). Speaking of ZARA, can any of you dear readers help explain why their menswear is so seismically disjointed from their womenswear offering? Because I can't. I know plenty of girls who get gorgeous pieces from ZARA on a weekly basis while I struggle to find anything that doesn't make me look like an Italian barber with a sports car (not that there's anything wrong in that, it just isn't exactly the aesthetic I strive for).
I've recently Carrie Bradshaw-ly "got to thinking" about from who I would absolutely love to see a menswear offering. Brands and designers who not only show great tailoring prowess which could easily be transferred into menswear, but also a brand that has fun, brings innovation to the table and could offer something wholly new to the lacklustre world of menswear. And so here, in no particular order, are my ideal fantastic four.
