Over the years fashion, possibly more than any industry other than music, has produced some of the world's most talked about collaborations, though not always for the right reasons.
With the rapid evolution of streetwear from being reserved for hip hop's elite to becoming de rigeur for basically everyone, collaborations have become an effective way for brands to target mass audiences without diluting their brand. Once looked down upon by fashion insiders, the high street is now the go-to for trend-led affordable pieces and high-end fashion brands have become quite savvy in developing mutually beneficial relationships.
And it's worth noting that this doesn't always mean a collaboration between two fashion brands, collaborations with celebrities are a near-daily occurrence while some brands look elsewhere (e.g. home furnishings) to extend their reach.
Some collabs result in sheer genius, others in disaster. I'm somewhat obsessed with the phenomenon so I decided to write about 9 of fashion's most WTF collaborations - or at least 9 of my favourites - the good, the bad and the hideous. Buckle up.
