TOM FORD FALL 2016 REVIEW

Lucky Blue and Gigi Hadid walk for Tom Ford - Fall 2016. Image: Vogue Runway 

Fashion month has officially kicked off to a roaring start and who better to really get things going than the dashing Jack-of-all-trades supremo Tom Ford?

Yesterday Ford debuted his first show-now-buy-now collection, and though it is still yet to be seen exactly how (and indeed how well) the immediately-available fashion week format is going to work, Ford is clearly in no way intimidated.

Fashion x Tech: Fashion, but not where you expected it

With an average London Fashion Week show costing around £200,000 and major brands like Chanel and Christian Dior spending millions each season, it's no surprise that many designers are now looking at new, innovative ways to present their collections. This is, in part, a result of brands increasingly looking at ways to save money, without sacrificing their reach and appeal. Previously living in fear of diluting their brand, or tarnishing its status, fashion houses are now looking at new, often unorthodox ways of reaching vast audiences.